Strategy and structure
The page list, what each page is for, and what a visitor is supposed to do on it, agreed before anything is designed.
Capability 03 / 05 · Web & digital presence
A site built to be found, and to answer.
Structure, writing, design, build, hosting, and the Google Business Profile, handled by the studio that writes the code. Built for how customers look now, which increasingly means asking an assistant who to call.
Fixed-scope installations · Monthly service plans · A reply within one business day
01 / 04 What’s included
Six things included. Nothing you will not use.
Scope is fixed in writing before the first page is drawn.
Writing
Service pages written in your words and checked against what you actually do, including the jobs you turn down.
Design and build
Hand-built pages on your own domain, fast on a phone on a job site, with no page builder to renew and no theme to break.
Hosting and maintenance
Hosting, HTTPS, DNS, backups, and updates, with a deploy check that refuses to publish an unfinished page.
Google Business Profile
Categories, service areas, hours, services, and photos set correctly, plus the review request built into the job close.
Search and AI visibility
Structured data, service and location pages, and the source pages an assistant reads when someone asks it who to call in your area.
02 / 04 How it works
Four steps, in the same order every time.
Nothing gets designed before the page list is agreed, and nothing gets published before it is checked.
Step 01 / 04
Audit
We read the site you have, check how it appears in search and in AI answers, and record which listings and profiles are wrong or missing.
AuditBefore a proposal exists
The site you haveRead
How it appears in searchChecked
What an assistant answersRecorded
Listings wrong or missingCounted
One page, yours whether or not you hire us
Step 02 / 04
Outline
We agree the page list, what each page has to accomplish, and the wording of the headlines before a pixel is drawn.
Page listAgreed before design
Step 03 / 04
Build
Pages are hand-built and tested on a phone first, with the contact routes wired to the channel you actually answer.
BuildPhone first
Step 04 / 04
Publish
A pre-flight check blocks the deploy while placeholder text remains, DNS is cut over by API, and HTTPS is enforced before the site is announced.
Pre-flightDeploy blocked until clean
No placeholder text remains
DNS cut over by API
HTTPS enforced
Sitemap, robots, structured data
Announced
The check fails the deploy, not the visitor
03 / 04 Proof
Working software, not a slide.
One internal build that evidences this capability. The page you are reading is the other one.
Internal build
Website technology fingerprinting
Working out what a business’s site is built on, and what software it already pays for, is slow manual research that nobody can reproduce.
- Identifies the platform and the agency stack behind a site from public pages only
- Detects paid tooling already in place: chat widgets, booking, call tracking, ad pixels, email tools
- Tags every fact with the page it was read on, with nothing taken from behind a login
Python · requests · BeautifulSoup · CSV/JSON output
See the build04 / 04 Who it’s for
If this is your week.
Three situations we are called about most. If none of them are yours, the assessment is still free.
Your site was built by somebody who stopped returning calls.
You cannot get into it, you do not know who holds the domain, and the copyright line at the bottom still says three years ago.
You searched your own trade and your town and did not find yourself.
The competitor two townships over is at the top, and nobody has ever told you why.
A customer told you they asked an AI assistant who to call and got three names that were not yours.
Nothing on your site is written in a way an assistant can read and repeat.
Questions
What we are asked first.
Do I own the site and the domain?
Yes. The domain stays registered to your business, hosting is in your name, and the source is yours. If you leave, you take all of it. We do not hold a site hostage as a retention tool.
Can I edit it myself?
Text and photo changes are part of the monthly service plan: send the change by text and it is live within two business days. If you would rather edit it yourself, we will say so honestly when your page count makes that worth the extra setup.
Is a rebuild always the answer?
No. Plenty of sites need a structure fix, correct listings, and three new pages rather than a rebuild. The audit says which, and it says so before there is a proposal to sign.
What is GEO, and is it different from SEO?
Search engine work aims at a ranked list of links. Answer engine work aims at being one of the two or three names an assistant says out loud when someone asks who to call. The underlying work overlaps; the targets are different, and we track both.
Start here
We will run the audit before you decide.
We check the site you have, how it appears in search, how it appears in AI answers, and which listings are wrong. The one-page summary is yours whether or not you hire us.
Received.
A reply within one business day, from the studio that would build the system. If nothing arrives, call or text (616) 227-4477.